Media Kit
Linen & Stone Supply reaches decision-makers and practitioners in automotive appearance and protection. Our readers are shop owners making sourcing decisions, technicians choosing products and methods, and vehicle owners deciding whether to invest in tint, detailing or paint protection. We publish news, analysis, columns and data—not advertising presented as content. Advertise with us if your product or service belongs in front of people who actually understand the industry.
The Detail
Our audience reads because they want to know what’s actually happening in the market, not what vendors want them to believe. A shop owner reads to stay current on chemistry changes and regulation updates. A distributor reads to understand which products are gaining traction with shops. A vehicle owner reads before they spend $500 or $2,000 on a service. That’s who you reach when you advertise here. Your message lands on someone who already decided this category matters enough to follow a publication about it. That focus is why shops and supply companies choose us.
Common Sticking Points
- Can I run ads if I manufacture a competing product? Yes. We separate editorial from advertising, so a reader knows which is which. A product review that compares your offering to a competitor’s is editorial. Your ad for your offering is advertising. Both can exist on the same site.
- What if I want to sponsor coverage about my product category? We don’t do sponsored content or “native advertising” — that term means advertising designed to look like editorial. You can buy ad space and you can suggest story ideas to the newsroom. The newsroom decides what to cover based on what readers need. That separation is what makes us trustworthy, and that’s what makes your ad effective when it runs here.
- How do I get reviewed? Send product samples and documentation to the newsroom. We review products when we think they’re important to the category or represent a meaningful change. A review might be positive, critical or mixed. If we don’t review your product, that’s not personal—it means we haven’t decided it’s a turning point for readers to understand.
- What’s your circulation? See the key figures below. Our audience skews toward business owners and technical professionals, not casual buyers, so raw reach isn’t the story—the composition is.
The Reference Table
| Ad Format | Placement | Size | Monthly Rate |
|---|---|---|---|
| Sidebar banner | All pages | 300×250 px | $1,200 |
| Header billboard | Category pages | 728×90 px | $1,500 |
| Email insert | Weekly digest | Standard 600px width | $900 |
| Sponsorship | Single article | Text + logo | $500 |
| All rates include hosting on our archive. Paid ads run for 30 days from start date; email inserts run one week. | |||
Discounts available for committed annual campaigns. Contact us for custom placements or sponsorships that don’t fit these formats.
The Key Figures
45,000
Monthly page views
78%
Business owners & professionals
92%
Return readership
12
Years covering the category
Questions about advertising or partnership opportunities? Send a note to the newsroom with your inquiry and timeline, and we’ll schedule a time to discuss what works for both of us. Whether you’re launching a new product line, building awareness in a seasonal campaign, or establishing a long-term presence among shops and technicians, we can find a package that reaches the people who matter to your business.